Planning · 8 min read
What Every Local Political Campaign Website Should Include
A useful campaign website answers basic questions quickly: who is running, what does the candidate believe, how can I help, and where do I find voting information?
Start with the first visit
Most visitors arrive with one question and a short amount of patience. Put the candidate name, office, district, main message, and next action near the top of the home page. A clear introduction is more useful than a dense wall of campaign copy.
The pages most campaigns need
Include an approved biography, issues and priorities, donation and volunteer paths, event information, contact details, and voting information. Add news, endorsements, email signup, or SMS signup when the campaign has content and an approved tool for them.
Make the site easy to trust
Use real photography, plain language, visible contact information, and a consistent design. Remove expired events and review current voting details. Visitors should be able to tell what is current and what the campaign stands behind.
A simple next step
Make a page list, gather approved content, and identify one person who can make decisions. That preparation helps any designer build a clearer site.